Recognize the High Cost of Low Technical Debt

Technical debt, a developer’s term for trade-offs, is starting to impact marketing tech and other choices. Here’s how IT teams can reduce the impact of technical debt choices.

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Sometimes managers struggle with determining if an innovation from a new technology will be worth the improved performance or features. Upgrades are expensive, and the decision to upgrade can meet unwarranted management resistance if a clear reason is not present.

But for analytics, whether applied to a marketing chatbot or developed as a precursor for advanced predictive models, delays in upgrading supporting software, data sources, or associated training can create technical debt. Managing the small tasks can leave your organization at a disadvantage in the race to establish a data-driven strategy.

Technical debt is a software development term in which an implemented software fix solves an immediate problem, but consequently creates potential complications down the line, raising the total cost

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