Holden has confirmed that its prototype mobility-as-a-assistance play Maven, which made available Uber drivers the capacity to lease a motor vehicle straight off a dealership great deal inside minutes employing a cellular app, will be shuttered along with the key brand name that will stop functions in 2021.
The selection attracts to a near one particular of the most closely viewed business transformations recently undertaken in Australia, wherever the famed former community automaker sought to rework the once predominant product of motor vehicle possession into an on-demand from customers proposition.
It was a transfer that experienced thousands of Australians marvelling at the potential that they could swap their auto keys for a cellphone app to unlock cars and push away, a aspect that is still largely yet to make it to industry.
Absent minded Australians employed to looking frantically for keys now can only desire what could possibly have been.