All the things related to keywords and SEO that you will ever need!

Keywords! They once used to be the linguistic brain of Google. If it had to know about the context of the content within, it had to read the keywords. It was like we were telling Google about what this article actually is. And it led to lying! Brutal amount of lying! Such that the internet became a cesspool of lies and bad quality pretentious content. The title was something and the content was something else. And then came the much-required updates followed by people seeking best SEO services from, Digital White Labels says, around them. Same happened with link building services, Digital White Labels adds, too.

Now, keywords are still important, but the laws around them have gone too fine. There were Panda, Hummingbird, Rankbrain, Passage Ranking, etc. All these updates changed the game for good. Thus, here is everything you need to know about keywords and SEO related to these keywords.

What are Keywords in SEO?

Imagine a person coming to you and saying, “You looking so cool baby!” Here, you won’t respond to that person saying, “my temperature is still above 98° and I am around 24 years of age, not a baby!” Why? Because you’d be knowing that cool means something else in context and so does the word baby. But Google was not this smart back then. It still struggles somehow. It knew nothing about the context around a word. This was the reason that it required Keywords to understand and match that content against a user query. Furthermore, there were no best SEO services from, Digital White Labels says, experts back then.

Why are keywords important for SEO?

Take this for example – If you had an article about “why mangoes have yellow color?” back then, then you would need to tell Google that I am writing this article with these targeted keywords “Why mangoes have yellow color.” What Google would do then is that if a user searches for this phrase or something similar, it’ll show that person your article because you have tagged it with that phrase. This was a way to tell Google that your article is about this thing and you can show it against a similar query.

But then people started manipulating it. Their tongues started to drool and their minds turned greedy. They started stuffing the article with keywords in hope that the more the keywords the better their chances. It worked, but only for some time. Google caught the manipulation and released several brutal updates. Rankings of all those manipulators fell to the ground. Furthermore, there were updates related to link building too. People were then running towards Link Building Services, Digital White Labels says, to get rescued. So, what were these Google updates related to keywords and content?

• The Panda Update – First released in Feb. 2011, it targeted the plagiarism issue along with the keyword stuffing. Rankings fell suddenly and cries of panic were heard around at that time.
• The Hummingbird Update – First released in Aug. 2013, it targeted keyword stuffing too alongside the poor content quality around in the digital world.
• Mr. RankBrain Update – First released in October 2015, Rankbrain was to understand the actual context behind the user queries and then suggest them that perfect solution.
• BERT Update – First released in October 2019, its purpose was to push people to write high quality focused and structured content without stuffing it with keywords. The engines had grown and were able to process more naturally – NLP (Natural Language Processing).
• The Passage Ranking Update – First released in Feb. 2021, it worked on understanding the passages and rank them accordingly. It is game changing and will work along with the MUM update.

How to work on keywords to get the most of SEO?

Now, it comes down to how you must handle keywords so you do not get penalized but get awarded with higher SERP rankings. We will divide this in 4 parts, which would be: Density, Prominence, Stemming, and Stuffing.

Keyword Density

What should be the keyword density in an article? This was the most asked question (still is) after those updates had arrived to target the manipulators. Keyword density is the number of times which you will use a certain targeted keyword or phrase throughout the article in ratio with the total words. The bigger the content, the higher the number. For example, if a keyword appears 50 times in a 500 words article, its density is 10%. But, the more does not mean the better.

Furthermore, with technology growing hugely, keywords will get less important. Even now, keyword density does not impact the ranking largely. It takes on other factors to decide if an article should be ranked for certain keywords or not. This means that you still have to use keywords to convey your article to Google, but its density won’t have any impact. However, keeping more density will lead to stuffing, which we will discuss later, and impact your domain negatively. If you are working with the best SEO Services from, Digital White Labels says, around you then make sure they are doing it the right way.

Keyword Prominence

Prominence means how much importance have you given to your keyword or keyphrase in your article. And how do you give importance to a personality in the real world? By giving them position towards the front. This is what the general theory is in the SEO world. You would not want to use your important keyword at the end of the article. Make sure that you are using it as early as in the first paragraph itself to help the reader and the search engine as well. This has even been confirmed by Google’s representative John Mueller in 2021.

Keyword Stemming

Keyword stemming in terms of SEO means using different variations of a keyword throughout the article by adding prefixes and suffixes. For example, if your targeted keyword is ‘Breed’, then you would also be using breeder, breeding, interbreed, crossbreed, etc. They say that it helps. We say that it might have helped, but it now should not be used intentionally. Google can easily understand the different forms and their context. If you use the variations intentionally, you might come under suspicion. Just be natural and variations will anyhow come to your writing.

Keyword Stuffing

Ooh! This is something that Google had worked upon the most in older days. Why? Because people were stuffing their entire pages with keywords alone in an attempt to rank higher. The idea was that the more the better. But it is no more the better. In fact, it will prove worse for your domain. You will get penalized or even banned.

Furthermore, do not even try to link to those domains who use such black hat methods. This will harm your image. It is just as walking with the bad guy, even if you are good, will make you bad. When looking for link building services, Digital White Labels advises, look for a genuine one. Link Building Services Digital White Labels .

This is all you need to know about keywords and how wisely you must use them. Do not overdo it! Never! Never!

This field is too technical for a newbie and thus very rarely serves positive results. If you have a company that you want to see higher in the digital world, then we suggest you go for professional SEO services. The best SEO Services from Digital White Labels are something that you may look for and choose to get your website nourished towards the top.