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It is difficult to say why that is, though the most logical conclusion is that users belief Google’s algorithm. They know which spots advertisers are paying for, and they choose to as an alternative go to the pages the search engine has decided to be one of the best. Tapan, Panda (2013). “Search Engine Advertising: Does the Information Discovery Course of Help Online Retailers?”. IUP Journal of Information Administration. eleven (three): 56-sixty six.
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