July 11, 2025

PBF Tech

Technology and Website

Use a change of scenery to change your strategy

Often a various viewpoint can do wonders for your company’s strategic tactic.

Reflex

Impression: Danyel Ballesteros, Getty Photographs/iStockphoto

Virtually all people has had their daily life considerably improved thanks to COVID-19. A person of the myriad alterations to my daily life has been a change in my journey. For far more than a decade, I would spend some portion of just about every 7 days traveling the environment to stop by customers, and I are not able to remember the very last month that went by without a fifty percent-dozen airplane rides and involved lodge rooms. This yr, I stopped flying in February, and haven’t been in an airport considering that. It is really been wonderful for expending time with my family members and acquiring deeply connected to the rhythms of family members daily life. A person of the few things I skip about the journey, on the other hand, is the change in viewpoint that it brought.

SEE: Return to do the job: What the new usual will glimpse like submit-pandemic (free PDF) (TechRepublic)

This hit property quite a few weeks in the past when we resolved to get a “risk-free holiday,” traveling to a family members member’s property in Florida that they’d recently vacated. When we weren’t ready to do our standard activities, the easy change in bodily area was astonishingly uplifting for all of us, especially as our activities and actions had been so restricted more than the preceding months.

The power of a new viewpoint

There is certainly a alternatively apparent reward to shifting your bodily area. Your consciousness of your surroundings is heightened as quite a few things are unfamiliar, and your routines are forcibly damaged considering that the people and atmosphere all around you are various. When it can be hard to get a holiday every single time you need to have a new viewpoint, a easy wander outside, or even a stop by to a various department and dialogue with somebody outside IT, can give some of that viewpoint.

EE: Coronavirus: Significant IT procedures and tools every single business demands (TechRepublic Premium)

Even far more considerably, immersing you in a various industry or firm can give a significant helping of viewpoint, and is also a person of the most powerful strategies to generate new initiatives and procedures for your technologies firm. Heritage is rife with innovations that failed at their created reason, but have been wildly successful in another application. From Play-Doh, which was created as a wallpaper remover, to the ubiquitous Put up-it be aware, which leveraged an undesired and accidentally learned adhesive, what is actually attention-grabbing is that the application of these innovations was potentially even far more vital than the creation alone. In quite a few conditions, the inventor failed to make the connection between his or her creation and a absolutely various application, demanding a change in viewpoint or an outsider’s enable to see the connection.

Altering your surroundings

It was often flabbergasting that in the course of my early job, when I was centered far more on unique technologies, providers would inquire for dozens of circumstance scientific studies exactly where another corporation in their industry had used the technologies in problem in exactly the way they have been considering. There is certainly undoubtedly a legitimate danger mitigation aspect to this—if somebody else has correctly carried out what you might be seeking to do, it’s almost certainly a risk-free guess to follow their route. However, quite a few of these customers incorporated “innovation” or “competitive edge” among their aims, which was odd considering that they have been basically inquiring what all people else was executing, and how they could do the exact exact same point.

SEE: TechRepublic Premium editorial calendar: IT procedures, checklists, toolkits, and investigation for download (TechRepublic Premium) 

A smaller sized, and far more attention-grabbing established of providers I would speak with had aspirational providers or industries in mind that have been extremely various from their have and have been not direct competition. An aerospace corporation may glimpse to an automaker for new views, or far more apparently, a state federal government may glimpse to Amazon for inspiration on how to provide its residents. These providers would test to visualize their aspirational corporation running their business. How would they deploy their main technologies property? How may they watch their business partners and buyers differently? What risks would they be eager to get, and what “industry norms” may they quickly challenge and abandon?

In some conditions, this easy and no-price exercising in shifting views considerably reshaped these companies’ procedures, the technologies they used, and even their main mission. Some of the far more serious illustrations, like governments imagining Amazon operating their entity, have even triggered dramatic reorganization of companies to concentrate far more on shopper demands than functional silos.

Acquire a vacation without leaving town

Consider this easy viewpoint-shifting exercising at your following management conference. Shell out an hour considering what would happen if Amazon or Uber ran your business. What technologies would they deploy? What would they regard as the most vital elements of your business, and what would they speedily forged aside? What inquiries would they inquire and what assumptions would they challenge? How would they supply solutions and products and services differently than what you might be executing nowadays?

Many of the answers to these inquiries will be awkward, or speedily achieved with “that will never do the job in this article,” but if absolutely nothing else, you can expect to gain a new viewpoint on your business that will enable form your technologies system, and potentially provide as fodder for some attention-grabbing discussions with your fellow leaders.

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