Now that he owns Twitter, Elon Musk has given employees their very first ultimatum: Meet his deadline to introduce compensated verification on Twitter or pack up and leave.
The directive is to change Twitter Blue, the company’s optional, $4.99 a thirty day period subscription that unlocks extra characteristics, into a a lot more high priced subscription that also verifies customers, in accordance to men and women familiar with the matter and interior correspondence seen by The Verge. Twitter is at present preparing to cost $19.99 for the new Twitter Blue membership. Under the present strategy, confirmed consumers would have 90 days to subscribe or drop their blue checkmark. Staff members operating on the task had been explained to on Sunday that they require to meet up with a deadline of November 7th to start the aspect or they will be fired.
Musk has been distinct in the months foremost up to his acquisition that he preferred to revamp how Twitter verifies accounts and handles bots. On Sunday, he tweeted: “The entire verification procedure is becoming revamped suitable now.”
The Twitter Blue subscription launched extensively nearly a year back as a way to watch ad-cost-free articles from some publishers and make other tweaks to the application, these types of as a different coloration home monitor icon. In the number of quarters that Twitter noted earnings as a public enterprise soon after that debut, marketing remained the extensive vast majority of its earnings. Musk is eager on expanding subscriptions to turn out to be fifty percent of the company’s in general profits.
Update October 30th at 9:25PM ET: Extra element that existing verified users will drop their checkmark in 90 days if they really do not subscribe to the new Twitter Blue following it launches.