Hit South Korean show Squid Game has formally turn into Netflix’s greatest authentic series start, the streaming services mentioned on Wednesday.

The 9-part thriller, in which income-strapped contestants participate in childhood games with lethal implications in a bid to gain forty five.6 billion received ($38 million), has turn into a throughout the world sensation for Netflix since its start less than a thirty day period ago.

The dystopian drama has impressed numerous memes, Halloween costumes of the ubiquitous green tracksuits worn by contestants and real environment recreations of the several games. It has also sparked a debate inside of South Korea about harmful competitive societies and prompted new interest in the country’s culture and language all around the environment.

“Squid Game has formally reached 111 million supporters — generating it our greatest series start at any time!” Netflix posted on Twitter.

The series reached that overall in just 27 days, since its launch on September 17, very easily outpacing Uk costume drama Bridgerton, which was streamed by eighty two million accounts in its initial 28 days.

Netflix provides minimal facts on viewing figures for its system and cuts the details it does provide in several means. The 28-working day debut figures it released for Bridgerton and other shows bundled any account that viewed an episode for at least two minutes.

Netflix co-CEO and Chief Content Officer Ted Sarandos instructed a tech meeting in California past thirty day period mentioned the streaming services was stunned by how preferred Squid Game has turn into.

“We did not see that coming, in phrases of its international acceptance,” he mentioned.

The series was so preferred that South Korean World wide web services provider SK Broadband sued Netflix to pay back for costs from increased community traffic and maintenance do the job because of the surge in viewers.

And a South Korean female was in talks with the US business about compensation just after she was deluged with hundreds of prank calls and textual content messages when her telephone amount was inadvertently highlighted as a key plot issue in the series.

Netflix has it would commit a lot more than $five hundred million on content material made in South Korea this yr.