Smartphone Shipments Globally Dip for Third Consecutive Quarter, Samsung, Apple Continue to Grow: Reports

Smartphone shipments globally dipped as much as 11 per cent yr-on-year in the initial quarter of 2022, in accordance to reports. This is the 3rd consecutive quarter of annual decline by smartphone volumes in a row — amid part shortages that are impacting supplies in world areas. Nonetheless, in spite of the dip in the shipments, Samsung has continued to be the sector chief, adopted by Apple and Xiaomi. The South Korean huge has even managed to hit its best world-wide smartphone sector share in five a long time in the last quarter.

In accordance to approach consulting firm System Analytics, world smartphone shipments dropped 11 per cent calendar year-on-year to 314 million units in the initially quarter. Ongoing troubles such as supply constraints are considered to be the reason impacting smartphone supplies.

“Meanwhile, unfavourable financial conditions, geopolitical problems, as very well as COVID-19 disruption (China rolling lockdown and so forth.) continued to weaken consumers’ demand on smartphones and other non-important goods,” mentioned Linda Sui, Senior Director at Technique Analytics, in a organized statement.

Identical to Strategy Analytics, analyst agency Counterpoint has described that the global smartphone sector declined by 7 per cent year-on-12 months, with full shipments of 328 million units in the 1st quarter. Counterpoint analysts are taking into consideration the exact explanations for the dip that have been famous by scientists at System Analytics.

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Smartphone shipments globally dipped 10.9 per cent 12 months-on-yr in the 1st quarter
Photograph Credit rating: Strategy Analytics


Counterpoint also reported that the world wide smartphone industry experienced a seasonal decrease of 12 % quarter-on-quarter in the very first quarter. COVID resurgence at the starting of the quarter and the ongoing Ukraine-Russia conflict are considered to be amongst the essential factors for the decrease.

The report launched by Tactic Analytics shows that Samsung has ongoing to direct the industry, although its shipments declined 2.7 p.c 12 months-on-12 months to 74.5 million in the third quarter. The organization grabbed a share of 23.8 percent, which was its optimum first quarter performance by marketplace share due to the fact 2017.

Counterpoint’s report also shows Samsung as the market place leader, however its shipments are claimed to have dropped a few percent 12 months-on-year to 74 million units in the to start with quarter. The business explained that Samsung was one particular of only two prime-5 smartphone makes to come shut to its pre-pandemic initial quarter shipments.

The explanation guiding the achievement of Samsung is believed to be the effectively-gained purchaser response for the Galaxy S22 types. Counterpoint claimed that the new flagships aided the company travel a 7 per cent quarter-on-quarter shipment advancement.

After Samsung, Apple has retained its second placement in the world smartphone sector in the initial quarter, with a share of 18.2 %, System Analytics reports. The company delivered 57 million Apple iphone models in the quarter and managed to mark a a single % yr-on-12 months expansion.

Approach Analytics also said that Apple captured the greatest initial quarter market share due to the fact 2013.

Counterpoint displays that Apple’s shipments in the very first quarter remained flat as opposed to the identical quarter previous yr to 59 million models. The company confronted a decrease of a single p.c calendar year-on-year, according to the agency. Nonetheless, sturdy desire for the Iphone 13 series and the launch of its 5G-enabled Apple iphone SE (2022) served Apple increase its sector share to 18 % in the previous quarter from 17 percent in the first quarter of 2021.

Quarterly shipment of Apple also declined 28 per cent — principally thanks to seasonality — in accordance to Counterpoint.

Contrary to Samsung and Apple that each did not encounter much impact of the general drop, Chinese models such as Xiaomi, Oppo (comprising both equally Oppo and OnePlus), and Vivo observed a sizeable strike — primarily owing to the sluggish general performance in their property current market.

In accordance to System Analytics, Xiaomi delivered 39 million smartphone models in the first quarter that served seize a share of 12 per cent in the world wide market place. Nevertheless, the industry share of the corporation dropped two % from 14 p.c a year ago.

“Xiaomi suffered from the geopolitical uncertainties in Europe. The China and India market place also delivered a combined bag for the Chinese brand,” explained Yiwen Wu, Senior Analyst at Method Analytics.

The report by Counterpoint also shows that Xiaomi’s world wide smartphone shipments declined by 20 percent yr-on-year to 39 million models in the very first quarter. The organization also shows a two p.c dip in the firm’s share from 14 p.c in the exact same quarter final calendar year.

Counterpoint believes that the drop in Xiaomi’s marketplace effectiveness was brought about by the fairly weak functionality of the Redmi 9A and Redmi Be aware 10S smartphones, alongside with chip shortages. The latter are mentioned to be hurting the Beijing-dependent corporation “far more seriously than other distributors” in the industry.

Next Xiaomi, Oppo and Vivo also faced a dip in their shipments. Tactic Analytics demonstrates that Oppo (including OnePlus) captured 10 percent of the world sector, when Vivo had 8 percent in the first quarter.

Counterpoint’s report claims that Oppo’s shipments declined by 19 per cent yr-on-year to 31 million units in the previous quarter, when Vivo noticed a drop of 19 percent calendar year-on-yr to 28.6 million models.

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Smartphone shipments dipped in the very first quarter, nevertheless Samsung and Apple ongoing to lead the market place
Image Credit rating: Counterpoint


Along with Xiaomi, Oppo, and Vivo, Counterpoint said that Honor emerged as a sturdy contender from China. The corporation that divided from Huawei saw a 148 per cent 12 months-on-calendar year advancement to 16 million models in the initial quarter. It also received a 7 percent quarter-on-quarter growth.

Sector share of Honor rose to 5 % in the quarter, up from four per cent in the past quarter and two p.c in the identical quarter previous yr, in accordance to Counterpoint.

Realme also managed to increase its shipments by 13 % year-on-year to 14.5 million units in the first quarter. The business, which is owned by BBK Electronics that also owns Oppo, Vivo, and OnePlus, noticed a enormous expansion in the overseas market in the course of the quarter, with a 163 percent yr-on-12 months advancement in its shipments precisely coming from Europe. Even so, international shipments of Realme dipped 30 percent quarter-on-quarter.

Realme also emerged as the only model in the best-5 gamers in India to experience a calendar year-on-calendar year advancement of 40 percent in the 1st quarter, for every the Counterpoint report.

Transsion Holdings, which owns Infinix, Tecno, and Itel makes, also ongoing to grow in the current market, with a 23 % once-a-year growth. This was generally driven by Infinix, which grew 76 percent 12 months-on-year and 4 per cent quarter-on-quarter, with its shipments escalating in India as nicely as the relaxation of Asia Pacific and Middle East and Africa, in accordance to Counterpoint.

Tecno’s shipments also greater by 28 per cent year-on-yr, though Itel saw a a few % dip, the business stated.

According to a forecast made by Approach Analytics, world smartphone shipments would deal up to two percent calendar year-on-12 months in the comprehensive-calendar year 2022.

“This yr will be a tale of two halves. Geopolitical difficulties, part shortages, cost inflation, trade price volatility, and COVID disruption will go on to weigh on the smartphone sector for the duration of the 1st fifty percent of 2022, prior to the circumstance eases in the 2nd fifty percent owing to COVID vaccines, interest rate rises by central financial institutions, and a lot less supply disruption at factories,” stated Linda Sui, Senior Director at Strategy Analytics.