Optus structures Enterprise business into digital practices – Cloud – Strategy

Optus has restructured its enterprise business into a sequence of “digital practices”, spots of “deep specialisation” that are set up to do the job collaboratively on both of those internally-dealing with and external client assignments.

Speaking as component of the CXO Obstacle sequence on The iTnews Podcast, Optus Company vice president of client alternatives and cloud Theresa Eyssens talks about her arrival at the telco, the new structure of its enterprise business, and ongoing initiatives to educate countless numbers of team in the cloud.

Eyssens joined Optus in August very last calendar year, coming from Salesforce exactly where she was vice president of client achievement in Australia and New Zealand. She also formerly spent a merged 26 years at IBM.

Upon going to Optus, she inherited a team of practically one hundred but saw some fragmentation in their structure. 


“I realised that we desired to restructure ourselves and it was really all around this notion of deep specialisation,” Eyssens claimed.

“My background is IBM, 26 years in consulting and programs integration. I am utilized to performing with the notion of ‘capability practices’. [At Optus], I get in touch with these digital procedures.”

Eyssens arranged team between a few digital procedures: place of work of the long term, speak to centre of the long term and hybrid cloud.

The structure was chosen “not to make silos but to make collaboration”. Customer assignments might require deep abilities throughout a single or extra procedures, and the new structure enabled that cross-capability collaboration to come about.

“It’s been interesting since what we’re actually making is a digital business within a telco,” Eyssens claimed.

“The rationale we exist as digital procedures in Optus is to really leverage the expenditure in the carriage – knowledge, voice and cell.

“With all of the investments that are going on in 5G and IoT, how do we carry that knowledge also to our clients that are transforming speak to centres and cloud environments? That is the value proposition that we’re trying to get to purchasers that we’re not just a telco, but thank gosh we’re a telco since we have that telco knowledge as perfectly.”

Eyssens claimed the abilities of the digital procedures could also be brought to bear on inner assignments as perfectly as individuals for spending clients.

“I believe there is usually possibilities,” she claimed.

“I get in touch with it the ‘Optus on Optus’ story. 

“For case in point, Optus Customer is going to go as a result of a transformation themselves all around how they interact with their clients. Specified the reality that we are a really large speak to centre of the long term practice, we can deliver assistance and advice to our colleagues in Customer to make certain that they get the very best advice all around how they control their have transformation.”

Cloud training

Also coming below Eyssen’s remit is Optus’ cloud training program for team, ‘cloud university’, which is working in collaboration with AWS.

“When I joined Optus, I realised that – and you know, in the sector, and in Australia – we have got a authentic absence of what I would get in touch with deep cloud technological innovation capabilities,” Eyssens claimed.

“There’s a whole lot of acceleration to cloud, a whole lot of cloud-initial techniques, and a whole lot of digital transformation – even although that’s a phrase that’s generally overused – but locating skill is a single of the largest problems my purchasers and our clients have.”

Cloud college was set up to educate Optus’ have team in cloud abilities, as perfectly as “ to give our clients an prospect to skill up.”

“If we do not, as organisations in Australia, get the possibilities like AWS with its cloud college to skill up, we’re not going to have sufficient skill to assist with the cloud transformations that are certainly demanded to really digitise the Australian business local community,” Eyssens claimed.

Eyssens “took a really lively role” in the training, and brought in an AWS program aimed at gals in technological innovation referred to as ‘She Builds’.

The program offered cloud practitioner certification to contributors Eyssens drove the program internally and managed about 40 sign-ups, who all sat AWS exams to develop into accredited.

“We were the largest organisation in Australia that took up She Builds, so that was interesting,” Eyssens claimed.

“I believe, as leaders, it can be significant that we direct by case in point, and I am really fired up about possibilities for gals, in particular gals in tech to have to skill up.”

For the broader cloud college, Optus has so much arrived at about 1000 team with training.

“The intent was receiving 2000 trained and we’re reaching about 1000 that are in process of staying trained [by now],” she claimed.

Optus is also hoping to about-reach on its target of 600 team starting to be accredited, citing the achievement of the She Builds program internally at driving certifications.

“The targets are ambitious but I believe they are practical,” Eyssens claimed. “I’m really fired up about the amount of money of accreditation.”

Eyssens’ background at Salesforce locations her in excellent stead to travel further more uptake of cloud training.

Salesforce has invested substantial work into training and certification in its have ecosystem below its ‘Trailhead’ initiative, which gives a gamified working experience to discovering Salesforce abilities and SWAG – things we all get – like hoodies and stickers to confirm it.

Eyssens believed there were lessons from the Salesforce tactic that could be utilized in an Optus context.

“When I was at Salesforce … we generally talked about starting off the [discovering] journey with determining what we referred to as trailblazers, and receiving people today on to Trailhead and gamifying it, generating it enjoyment,” she claimed.

“I’m generally astonished at what people today will do for a piece of SWAG … but I believe it can be also a representation of the reality that people today want to have ambitions, and the gamification is a way to monitor it. 

“On a whole lot of large implementations, we want to have leaderboards and make it enjoyment and make contests out of it. 

“I see the exact prospect in this article at Optus. When we’re advising and guiding our purchasers all around the journey to the cloud, when they are starting off to embrace it or they are new in the journey, how can we assist with this instruction and training prospect with cloud college, and how do we make it enjoyment? 

“At Optus, we have SWAG that we can deliver. We can assist with gamification. 

“So it can be really bringing in not just that technological innovation and implementation assistance and advice, but also the adoption and achievement of the packages as they transfer to that cloud-initial environment that a whole lot of our organisations and our clients are trying to get to.”

Subscribe to The iTnews Podcast at Apple Podcasts, Google Podcasts, Spotify, Amazon Podcasts or wherever else excellent podcasts are identified. New episodes will be unveiled each individual Monday.