Mobile Apps Emerge As the Star Performers of the New Economy


Industry reports indicate that mobile apps will continue to be the ‘super stars’ of 2016. As more e-commerce websites, taxi apps and others make a transition to exclusively app based transactions, the potential for mobile app development companies will grow at an unbelievable rate. This also means that brands, across the spectrum, will have renewed interests and investments in mobile websites as well as mobile apps.

As data drives more market decisions, mobile apps will surely be the kings of our new and improved ‘n-demand’ economy. There is reason to believe that the entertainment and gaming industry holds much promise as data integration will create many powerful partnerships across platforms.

In more ways than one, it is an excellent time to explore the power of mobile apps. Brands have already understood and aligned their marketing strategies with evolving digital technology. It is only a matter of time before the exception becomes the norm. Although it is clear that traditional media will not disappear, yet there is no doubt that everything will be tried and tested for mobile first.

Custom app development companies would do well to take these predictions seriously and gear up to service the demands from this explosion in 2016. There is a chance that there may be a rise in offshore software development to control costs. But, this year, the offshore app development companies may have to perform on fronts other than cost competency. This means that offshore custom app development providers should be prepared to follow standardized frameworks and establish maturity in terms of capability.

This year, we are about to witness a renewed vigour to embrace and understand all forms of time-sensitive innovation to be able to take advantage of the technological opportunities in the next quarter. It will be safe to assume that the app development companies are getting ready to employ their legacy of solution architecture with contemporary technology to amplify their areas of expertise and add new services to their existing portfolio. First-movers in this segment are likely to capture a sizeable share of the mobile app development market in 2016.

Reports also indicate that services such as Analytics and Insights, Enterprise Mobility, Social Media, Cloud Computing, Big Data Management will be the top sellers in this year. We will also see competent industry players invest time and resources to strengthen their development capabilities to make the most of this ‘App-ification Revolution.’

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