Google now lets users block FLoC – but it’s not easy

The most current bleeding edge Canary make of Google’s Chrome world-wide-web browser has extra an solution to disable the controversial Federated Learning of Cohorts (FLoC) element. 

Google touts FLoC as a improved alternative for tracking cookies. As an alternative of tracking person end users, Google argues that by grouping end users dependent on their interests and demographics, derived from their searching background, FLoC will aid produce ads with no applying privateness-invading 3rd-party cookies.