Fender’s CIO Talks Tuning Up SAP with a Migration to AWS
A increase in business pushed global guitar maker Fender to look at extra economical ways to use its SAP sources.
Migration from corporation-managed compute sources to the public cloud can be obstacle. However Fender now embraced the cloud for other aspects of its operations, there was some reluctance to make its SAP methods aspect of that equation. An uptick in desire for guitars in the midst of the pandemic led the corporation to rethink that approach.
Michael Spandau, CIO of Fender, spoke with InformationWeek about the needs that led the guitar maker to operate with Lemongrass to run SAP on AWS.
How did operations run at Fender and what drove the modifications you sought?
In terms of cloud computing, we were being just one of the earliest cloud adopters. When AWS commenced to get set up, we commenced to use their compute units. A lot of yrs ago, we commenced offloading output servers into their setting. We have a extremely longstanding marriage with the AWS people.
We have a cloud-initially method we’re extremely relaxed with cloud. But when it arrived to SAP, it is seriously our crown jewels. We run logistics. We run finance. We run producing. We run HR. We run every thing on SAP. We’re a world wide corporation — about 3,000 employees — and every thing hinges off this procedure. We were being extremely reluctant in transferring that unique procedure, which was functioning in a colocation facility into the AWS cloud.
What has improved? Due to the fact the pandemic, we have noticed extremely significant business growth. Due to the fact the pandemic, 60 million new players in the US on your own picked the guitar for the initially time. Our SAP units had a challenging time just retaining up with the business requires. We had to do a little something.

The two solutions were being re-platform or migrate them into the AWS setting. We observed Lemongrass they had extremely deep technological expertise. They persuaded me and my teams that we really should be capable to do this. We labored on this challenge for close to twelve months. More than a three-day weekend, we migrated all of our SAP hundreds into the AWS cloud. We upgraded the units. We migrated to SAP HANA. We switched the working units.
The consequence was extremely significant effectiveness improvements. Particular studies, business intelligence studies that would run ten, 20, 30 as well as minutes would run [in] subseconds. It seriously had a extremely beneficial influence, specifically on our users, employees and executives applying business intelligence. A large amount of studies like MRP, normal units that run long times are just functioning much faster.
It is seriously a combination of the AWS infrastructure on just one side and the HANA database on the other side.
We have considering that then resized the output procedure. We commenced off with extremely big occasions that AWS provides. We were being capable to, in a stairstep approach, lower that dimensions. These are extremely elegant, extremely sensible resources to take care of utilization and squander and, really frankly, expend.
What were being some of the prior problems about creating the migration of SAP sources to the cloud?
Hesitancies were being several things. Just one was security. Availability and security of the cloud. Just the technological know-how to do the migration. We were being functioning on a really dated variation of SAP. Doing the migration in an appropriate timeframe was the huge obstacle and Lemongrass was the only corporation that persuaded us they understood how to do that.
You simply cannot just take an SAP procedure down for a 7 days or two or three. It is just not possible. The corporation stops working. It could be done in a small window of time. Lemongrass was the initially corporation we felt strongly they understood how to do this.
I had minor question that after we were being in the AWS setting things would substantially enhance. We were being extremely knowledgeable of all the resources that AWS provides. The linchpin of hesitation was this extremely limited window we had accessible. My guess is a large amount of other firms wrestle with that.
What is the scope and scale of Fender’s procedure?
Fender runs on SAP — we use it for producing. We use it for our world wide source chain. We have workplaces in Europe. We have workplaces in Japan and Australia. We have workplaces in Mexico and Latin The united states. They all depend on SAP and SAP performing. It is a one occasion it is not a multi-occasion point. All people interacts with and will work with the procedure. From a economic viewpoint, it is critical. Invoicing, audited income, all relies upon on SAP.
Have been there any surprises together the way to migration? What else does this open the doorway to?
It will assist us with just the operational piece of these SAP occasions. For occasion, we just acquired a new company, PreSonus. They’re functioning on an Oracle ERP procedure. We have options to migrate them more than to SAP. We basically are copying a sandbox so they can begin having employed to the procedure. It is a little something that we would have a seriously challenging time placing up with our higher setting with AWS.
That can be done within just a day. That is how highly effective these resources are.
The other aspect that I am wanting ahead to — SAP is a guidelines-centered procedure. What I’m wanting ahead to is doing the job with AWS, using this substantial amount of money of intelligence, of transactional facts we have in the SAP procedure and applying that dataset with Amazon’s AI and equipment finding out algorithms to deliver insight that we just simply cannot do nowadays with the vintage resources we have accessible.
Have been there any tradeoffs that had to be produced in the migration?
The only downside would be a significant Amazon outage. I think just one of the [modern] outages seriously impacted the SAP occasions. Possessing mentioned that, we had a several outages in our personal setting. But there we had extra management. Other than that, there have been only rewards. We use reserved occasions to take care of the price. Purely from a pricing viewpoint, it is a extremely appealing option.