No More Material World? Post-pandemic Consumerism A Seismic Shift

The pandemic has changed numerous factors of our life. Not least is how we make a decision what
to get and the social responsibility we be expecting from providers.

For numerous people today in the earth now, life is now divided evidently into two eras: just before
and just after COVID-19. It is not unheard of to listen to people today discuss about “the just before times”
and hypothesize on when the virus could be earlier us. Offered this epochal demarcation
in our life, very clear as a border line on any map, what will alter when “the just after
times” are last but not least upon us?

Consumers want a lot more intimate and individual interactions with the makes and providers
they support, Hong says, incorporating that they also want to see a lot more social and environmental
responsibility from providers.

Soonkwan Hong, affiliate professor of marketing in the

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