July 2, 2025

PBF Tech

Technology and Website

IBM uses AI to power new US Open online features

IBM, a longtime United States Tennis Association associate, will use natural language processing and AI to electric power new online enthusiast experiences through the US Open up.

For the first time in its heritage, the tennis match will be held with no stay spectators, because of to COVID-19 concerns. With Watson, IBM will aid various debates through the match, as nicely as compile details about gamers and matchups ahead of each individual match.

The tech large will also use AI to recreate crowd noises through the matches at the USTA’s Billie Jean King Nationwide Tennis Centre in New York City.

No stranger to tennis

IBM has extended been connected with specialist tennis — it’s partnered with Wimbledon and the US Open up because the 1990s, and showcased AI technologies through the tournaments for the past number of yrs.  

However, this 12 months the technologies will perform a additional notable function than at any time ahead of, as the coronavirus pandemic pressured IBM and the USTA to establish new online enthusiast experiences.

Commencing Aug. 31, the first day of the US Open up — a single of the intercontinental professional tennis tour’s four “main” tournaments — fans will be capable to engage in online debates driven by IBM.

Immediately after posing tennis-relevant queries online, IBM will use the natural language processing (NLP) capabilities in Watson Discovery, IBM’s good research platform, to analyze thousands and thousands of news and athletics sources. With human assistance and IBM Analysis AI technology, IBM will then analyze and summarize the details and existing it as professional and con arguments.

Also, utilizing Watson Discovery, together with human curation, IBM will summarize relevant details from posts, blogs and assumed leaders ahead of each individual match to serve fans match insights. Working with natural language generation, IBM also will automatically translate structured details, this sort of as stats from prior matches, into a narrative kind.

USOpen.org, powered by IBM, will feature new AI-augmented online debates and match insights this year.
USOpen.org, driven by IBM, will feature new AI-augmented online debates and match insights this 12 months.

Human assessment of AI

According to Nick McQuire, senior vice president of organization investigate at CCS Insight, “AI transparency and, in particular, AI explainability supporting human-in-the-loop methods have been a major part of how IBM differentiates Watson for various yrs now.”

Very likely, McQuire observed, IBM is also utilizing Watson OpenScale, its platform to detect AI bias, to also make sure precision.

[Watson Discovery can] determine the most relevant documents and passages on a subject matter from the related details sources and documents.
Ritika GunnarVice president of details and AI skilled labs and understanding, IBM

“Wimbledon, for case in point, has been utilizing this because very last 12 months to aid editors greater have an understanding of the precision and bias in Watson predictions when serving up highlights on its web-site, for case in point, so I would not be surprised if that alternative is also being used,” he mentioned, referring to the British main.

Ritika Gunnar, vice president of details and AI skilled labs and understanding at IBM, verified that even though the match insights are generated with AI, all details revealed to usopen.org is editorially reviewed ahead of publishing.

Watson Discovery, she mentioned, takes advantage of AI to aid make sure precision, as nicely as that the details returned is relevant.

The good research software package takes advantage of NLP to “determine the most relevant documents and passages on a subject matter from the related details sources and documents this sort of as US Open up archives, news web pages, community forums, athletics blogs and Wikipedia for even further analysis,” she mentioned.

“With Watson Discovery you can produce custom-made NLP designs to fit any area — in this situation, tennis — so that Watson is understanding the distinctive lingo of the client’s particular business and business,” Gunnar observed. “You can also teach Watson Discovery on doc composition, so it pulls solutions and details only from destinations that are relevant and most probably to have correct details.”

In addition to the new online experiences, IBM is utilizing its AI Highlights technology, which it has used for Wimbledon because 2017 for compiling online video emphasize reels, to recreate crowd sounds.

The AI-driven technology scoured hundreds of several hours of online video footage captured through very last year’s US Open up to seize crowd reactions, which IBM can use this 12 months to dynamically produce crowd sounds dependent on comparable perform. IBM will make these available to ESPN and in-stadium manufacturing teams.