Hands-on: Samsung unveils new Bora Purple color for the Galaxy S22 ahead of Unpacked


June Wan/ZDNet

If you ordered a Samsung Galaxy S22 within the earlier 5 months, prospects are you had to believe twice about which coloration to purchase. Presently, there are eight hues (together with the Samsung.com exclusives) to choose from. As if that wasn’t enough, Samsung has unveiled a ninth selection: Bora Purple. The new colorway will start completely for the Galaxy S22 (6.1-inch) product on August 10, with new Galaxy products receiving the paint work afterwards this calendar year. 

Bora, which interprets to “purple” in Korean, was created to “evoke joy, spark creative imagination, and embrace individuality,” in accordance to Samsung’s press release. “With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm. It will unfold your earth with the energy of option,” reported Sonia Chang, VP of World wide Brand name Marketing Team, MX Business at Samsung Electronics. 

Although I did not significant in shade psychology, I can attest to the magnificence and unbound really feel of the new shade. ZDNet acquired an special arms-on demo with the Bora Purple S22, and here’s a first seem at what we saw.

Purple is in the DNA


Based on the lightning, Bora Purple bounces amongst pink and purple hues. 

June Wan/ZDNet

This isn’t really the to start with time we have found Samsung launch a purple smartphone, allow alone a new coloration for an current model. The firm earlier released the Galaxy S8 in an Orchid Grey complete, the Galaxy S9 in Lilac Purple, and past year’s Galaxy Z Flip 3 in Lavender, just to title a couple. 

There is anything a little different with the Bora Purple, even though. For just one, it truly is handled with the very same matte coating as the other Galaxy S22 finishes. This provides the mobile phone a clean and gentle hand sense, with no space for individuals undesirable fingerprints and smudges. 


A stainless steel railing contrasts well with the powdery purple backing. 

June Wan/ZDNet

The phone’s sides are gilded with a stainless metal product that, when not as saturated as the again address, performs properly to the over-all look and subtleness of the Bora Purple. All the buttons, ports, and digicam bump have adapted to the new aesthetics, way too. 

New shade, new wallpaper 


As with the authentic Galaxy S22 colours, there is certainly a companion wallpaper for the new glance. 

June Wan/ZDNet

Further than hardware, Galaxy S22 owners will locate a hidden Easter egg of a wallpaper in their customization configurations. Like the flowing sand wallpapers of the primary Galaxy S22 shades, the Bora Purple variant options static and stay editions of one particular with purple-colored sand. It doesn’t shuffle around to the accelerometer of the phone but is nevertheless a fulfilling freebie that enhances the new match. 


The new Bora Purple Galaxy S22 will launch in tandem with Samsung’s Unpacked occasion on August 10, the place the business is slated to unveil its most current foldables, wearables, and components. The Bora Purple edition will be readily available for $799 (8GB RAM and 128GB) on Samsung.com and by way of AT&T, T-Cell, US Cellular, Verizon, and Xfinity Cell. Continue to be tuned to ZDNet for more information on Samsung following thirty day period.