Search engine optimization is the best way to drive visitors to your web site. Even though hiring an SEO company to do the task of search engine optimization for your web site is an efficient method, there are some that would want to go it alone and do the job of SEO on their own. There are also some web site owners who may want to do some preliminary SEO strategies on their own and then hire an SEO geebung company when they feel that they have done everything that they can do on their own. If you are one of these people, the following tips will prove to be useful when you do your SEO plan:
o Always remember that links that point to a site that has a high PageRank will be beneficial to your web site. This is also particularly useful when using deep links to really push up your ranking. Always remember that visitors see a high PageRank as equivalent to higher trust. Even your backlinks will benefit from this.
o Try to use absolute links in your web site. Absolute links will prevent problems with the navigation of on-site links. The good thing with this is that even when someone manages to get your content, you will still benefit from the backlinks it will generate.
o Never underestimate the power of social marketing. At this point, social marketing as a product and as a tool has matured enough that it is considered an essential tool in search engine optimization. Put effort in learning how to use such sites as Digg, Yelp and Facebook and other social sites. Harnessing the power of these sites will translate to better results in searches. This is a “gift” that keeps on giving, so to speak. The more knowledgeable you get in using the sites, the better your search results and pageranking will get.
o If you are incorporating videos in your web site make sure that you also build a video sitemap that you can list in your Google Webmaster Central account. SEO experts believe that doing this will increase the chances of your videos being crawled and thus appearing more frequently in searches.
o An additional tip if you put videos in your web site is that YouTube is not the only place on the net for videos. Submit your videos to other video sites like Metacafe, MSN or AOL. The rule here is – the more submissions, the better for your site.
o Natural is better. You get better overall results if your pages and content are discovered by crawlers naturally. To increase the chances of this happening, make sure that you have great global navigation and well thought out linking. It’s even better than using XML sitemaps.
o If you are going to use a new URL ask your hosting company if they have a forwarding policy. This is the policy where the company will allow you to temporarily forward the old domain to your new one while also keeping the new URL in your address bar. This is a great way of easing your visitors to your new URL or domain.